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There are so many digital marketing terms used today, which can be very confusing. When talking to a digital marketing agency or someone in the field, you want to know what they are talking about and want to show them that you understand the topic. We’ve created a glossary of digital marketing terms to know. You can treat this as a dictionary. It includes all the popular terminology to make you a digital marking vocabulary buff!

Here is your dictionary of the top digital marketing terms to know.

AnalyticsAppBanner AdBlog
Rate (CTR)
Conversion OptimizationConversion RateCost per ClickCrawler
DesktopE-commerceEmail MarketingHome Page
Landing PageLinkMobile DeviceNatural Listings
Paid ListingsPay Per Click
Search EngineSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Search Engine Results Page (SERP)
SessionSocial MediaSocial NetworkTraffic Acquisition
Unique VisitorURL


The analysis of data generated by people’s activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns.

App (Application)­

A program designed to run on smartphones, tablets and other mobile devices.


A form of advert found on web pages and mobile applications, usually in image format.


A regularly updated website written by an individual, typically in a conversational style, and focused on a specific subject.


A computer program used to navigate the Internet on computers, tablets and smartphones. Examples include Chrome, Firefox, Internet Explorer and Safari.

Click­ through Rate (CTR)­

The number of times people click on an item of interest, like an advert, in comparison to the number of times users are exposed to that item.


The digital material available to users, via text, video, audio, images, etc.

Conversion ­

The action you want visitors to perform. Examples include e­commerce purchases, form submissions, phone calls, and video views.

Conversion Optimization­

The process of increasing the percentage of visitors who complete your goals.

Conversion Rate­

The ratio of conversions to visits, often used to measure digital performance.

Cost per Click­

The amount of money required to produce a single click on a digital advertisement.


A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.


A non­mobile device like a personal computer or laptop computer.


The sale of products and services online.

Email Marketing ­

The process of using email messages to share information and promote products and services.

Home Page­

The introductory or “main” page of a website.


Hypertext Markup Language. A language used by web developers to create websites.


The number of times an advert is displayed.


A searchable catalogue of web pages and digital content used by a search engine to provide relevant results.

Keyword ­

A word or a phrase typed into a search engine, which businesses can target as part of their advertising campaigns.

Landing Page­

The first page on a website that a person usually sees—not necessarily the home page of that website.


A text or image that provides a link from one web page or website to another.

Mobile Device­

A portable device, such as a smartphone or tablet, capable of connecting to the Internet and running applications.

Natural Listings or Organic Listings­

Results from a search engine that are not paid adverts.


Advertisements that appear on search engines results pages.

Pay­ Per­ Click (PPC)­

An advertising system in which advertisers pay for users to click on their advertisements.


The keyword or phrase a user types into a search engine in order to find what they’re looking for.


A listing’s position on a search engine results page.

Search Engine­

A tool that indexes and returns relevant digital content in response to users’ keywords. Popular Internet search engines include Google, Bing, Yahoo, DuckDuckGo, Baidu, Yandex and more.

Search Engine Optimization (SEO)­

The practice of making changes to web pages, content, and the promotion of that content to improve visibility in the organic—or unpaid—search engine results.

Search Engine Marketing (SEM)­

A form of advertising that allows you to bid for your advertisement to show along with search results for keywords that people are typing in. This lets businesses be seen by people at the very moment they’re searching for the things a business offers.

Search Engine Results Page (SERP)­

A list of results appearing in a search engine in response to a user’s search query.

Session (or Visit) ­

A group of interactions that take place on your website within a given time frame. For example a single session can contain multiple page views and e­commerce transactions.

Social Media­

Content such as text, images, or videos, created by individuals and shared across the Internet.

Social Network­

A community of individuals creating and sharing content.

Traffic Acquisition­

The process of attracting visitors ­ often referred to as traffic­ to websites, mobile apps and other digital assets.

Unique Visitor­

A single visitor to a website during a specific period of time.


The unique address of a page or piece of digital content on the Internet.

I’d like to thank Digital Garage for this awesome list! Want to learn more digital marketing terms? Check out this list.

Now that you have a better understanding of digital marketing terms, go out and start a discussion confidently!

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