Marketing Insights
Blog Articles on SEO, PPC, Social Media, and Content Marketing.
The 4 Things That Make Your Links Valuable To Google
Links play a significant role in Google’s search algorithms. So much so, that Google said links were among the top 2 ranking factors, next to content (third being RankBrain). Not all links are created equal, however. There are some that are of great quality, while...
Why Running a Branded Campaign Makes for a Winning PPC Strategy
A branded campaign shows ads in the Google search results when people search for the name of your company. If someone searches for your brand name (or a close variant) your ad will show up for that term. Because of the searcher intent that is driven by these brand...
How to Reach your Audience Across the Buyer’s Journey with Content Marketing
If you want to increase your leads and/or increase the total number of people who buy on your site, your site needs to be in front of people at the right place and the right time. Walgreens, for example, builds stores at all the major intersections and streets where...
The Best Tactics to Grow your Twitter Followers for Free
If you recently created a Twitter account for yourself or for your business, it can be hard to gain the traction needed to acquire new followers. Of course, you can easily spin up Twitter Ads and quickly gain new followers, but that may not always be the best option...